Engaging consumers through Jersey milk traceability

Project verview

March 2025, Datahash conducted an Australia-first consumer QR code trial with premium South Australian dairy, Fleurieu Milk Company (FMC). Supported by a $100,000 grant from the South Australian Government’s AgTech Growth Fund, the QR code trial traces the journey of FMC’s Jersey Premium Full Cream (unhomogenised) product from milking through to delivery, giving consumers unprecedented digital traceability into the source and journey of their milk.

Consumers were able to see the volume of milk and time when cows were milked, the temperature of the milk (back to the farm vat) and when the milk was collected, delivered and pasteurised.

These data ‘events’ captured by the technology include:

• Milking [date, time, temperature, volume]

• Collection [date, time, volume]

• Delivery [date, time, temperature]

• Pasteurisation [date, time, pasteurised temperature, storage temperature]

  
  

Fleurieu Milk Company General Manager Nick Hutchinson says his company is proud to be the first dairy processor to be trialling this distributed ledger, traceability technology.

“Building customer trust through transparency is important so this technology allowing us to communicate live data of critical control points to our customers in real time is another step forward. The opportunities in this space are enormous. Now that we have the data transferring successfully, we can advance with how else this technology can be used and what other information our customers would like to know. It’s an ever-evolving space and Fleurieu Milk endeavours to remain at the forefront of it,” he says.